By Alan Charlesworth
Social media has given retailers how to connect to shoppers in an exceptional and progressive means, however the very newness of this medium is as not easy because it is fascinating, quite to people who are not 'digital natives'. this can be the 1st textbook for college kids that provides a step-by-step advisor to this newly dominant advertising and marketing self-discipline.
Mirroring its sister textual content Digital advertising: a pragmatic Approach, this booklet is grounded in good educational underpinnings, yet has a lighter, hands-on procedure that's excellent for shorter classes and extra analyzing.
Chapter workouts not just support strengthen wisdom, yet try out the novices' realizing of ways a few of the recommendations and versions are most sensible utilized by requiring them to enquire how they're most sensible utilized in real-world eventualities.
The e-book is supported by way of the author's very good web site, along with hyperlinks to continually up-to-date statistics in addition to articles that maintain the reader involved with the consistent alterations to this dynamic area.
Topics lined during this ebook comprise:
- Social networking
- Consumer reviews
- Social provider and support
- Real-time social media marketing
- Viral advertising and influencers
- Advertising on social media
And a lot more.
An creation to Social Media Marketing is the 1st of its style and excellent interpreting for college kids who are looking to paintings in a electronic advertising surroundings, in addition to the conventional marketer who desires to familiarize yourself with this vivid, and almost certainly profitable side of present-day advertising.
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Additional info for An Introduction to Social Media Marketing
An Introduction to Social Media Marketing by Alan Charlesworth